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People Management during the Corona Virus pandemic – Part 1

As we grapple with the unusual lockdown due to the Corona Virus pandemic, we are running a series of questions and answers for all of us to benefit from a second opinion. What is your biggest concern today Do fill in the attached 2 question survey and we will reach you with our suggestions […]



Choices maketh the man; man maketh the choices. Like a perpetual circle, we choose and then get driven by our choices, leading us to a fate of chaos or happiness. The approach to finding what choices lie in how they are chosen, what values drive such choices and what we can do to make better […]


Marketing Analytics for Data-Rich Environments

Declaration: This is a summary of the white paper by Michel Wedel & P.K. Kannan The routine capture of digital information through online and mobile applications produces vast data streams on how consumers feel, behave, and interact around products and services as well as how they respond to marketing efforts. Data are assuming an increasingly […]