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Case Study 4 – How a manager used Analytics to get insights from the data to better interact with her customers.

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Case Study 4 – How a manager used Analytics to get insights from the data to better interact with
her customers.

Industry – Product Company – into gamification of sales.
We follow DCOVA and I methodology to solve the problem. To Understand this methodology, check this whitepaper –https://pexitics.com/Includes/DCOVA%20&%20I%20Whitepaper.pdf


Business Problem – The manager has data from google analytics. The data has information on the
date and time its customers interacted with the productivity application. The application also sends
messages to the customers. Based on the customers viewing habits, the manager wants to know
the time the customers interact with the application so that the messages to her customers can also
be scheduled accordingly.
The analytics team explores the data to treat the data for missing values and outliers. The team
comes out with many visualizations which would help to get insights. The visualization is shown
below –


This graph is the heat map and on x-axis we have the hour of the day and the y-axis represents the
viewing frequency on the customers by day in the first graph and the second one by their personality grouping. Based on these insights by the analytics team, the manager updated the application to schedule the messages sent to the customers based on their viewing habits to improve the interaction.

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