Pexitics Blog

Monthly Archives / January 2020


Choices maketh the man; man maketh the choices. Like a perpetual circle, we choose and then get driven by our choices, leading us to a fate of chaos or happiness. The approach to finding what choices lie in how they are chosen, what values drive such choices and what we can do to make better […]


Marketing Analytics for Data-Rich Environments

Declaration: This is a summary of the white paper by Michel Wedel & P.K. Kannan The routine capture of digital information through online and mobile applications produces vast data streams on how consumers feel, behave, and interact around products and services as well as how they respond to marketing efforts. Data are assuming an increasingly […]